What If I Don’t Want to Set Focus Keywords Manually?

Focus keywords are usually chosen based on keyword research — the process of finding out what people are actually searching for on Google. This helps you pick words and phrases that are more likely to attract the right customers.

If you work with an SEO expert or agency, keyword research is often one of the first steps they take when optimizing your store.

That said, manually setting focus keywords is intended for fine-tuning specific products where you want full control over what the page ranks for. It’s a precision tool — not something you need to use for every product.

If you don’t want to do this manually or don’t have time to research and assign keywords individually, that’s absolutely okay - Smart SEO will automatically use the product title as the default focus keyword when none is set.

This allows the SEO Audit tool to evaluate your product’s content, meta tags, and other SEO signals without requiring extra input from you.

It’s a practical approach for stores with large catalogs and works well if your priority is speed and efficiency.